Praesidium LLC is a Personal Protective Equipment (PPE) manufacturer whose mission is to deliver high-quality, USA-made products to the medical community and public consumers.
THE CHALLENGE
Create a simple yet memorable logo design that embodies the meaning of Praesidium's name and the mission behind their company
Create a simple yet memorable logo design that embodies the meaning of Praesidium's name and the mission behind their company
THE SCOPE OF THE PROJECT
Brand Identity, Packaging Design, Website Design
Brand Identity, Packaging Design, Website Design
RESEARCH & DEVELOPMENT
Without any visual materials to work with, I had to correspond closely with the client to figure out the direction for the brand's design. My client's only wish was to incorporate the colors green and grey into the brand. To start, I drew up three different style scapes to help the client find which theme resonated best with their company. We settled on a simple yet classic look.
Without any visual materials to work with, I had to correspond closely with the client to figure out the direction for the brand's design. My client's only wish was to incorporate the colors green and grey into the brand. To start, I drew up three different style scapes to help the client find which theme resonated best with their company. We settled on a simple yet classic look.
EXPLORATION & ITERATION
During a client consultation, I learned that Praesidium is the Latin word for "guard" or "protect." Because Praesidium's mission is to provide top-quality protective gear for medical community members, I opted to use the symbol of a shield as the base for the logo, while also incorporating a symbol of health to go along with it. I kept the wordmark clean and simple. Below were my iterations drafts post-sketch.
During a client consultation, I learned that Praesidium is the Latin word for "guard" or "protect." Because Praesidium's mission is to provide top-quality protective gear for medical community members, I opted to use the symbol of a shield as the base for the logo, while also incorporating a symbol of health to go along with it. I kept the wordmark clean and simple. Below were my iterations drafts post-sketch.
THE OUTCOME
The client chose the iteration below. With a logomark and a logotype, Praesidium was finally ready to establish its presence online and on its products.
The client chose the iteration below. With a logomark and a logotype, Praesidium was finally ready to establish its presence online and on its products.
Click here to see the packaging design for their face masks.
